Recall is one of the most important behaviors you can teach, which is exactly why the cue should be protected.
Every cue has a history
Your dog doesn't hear "come" in isolation. They learn what tends to happen after they respond.
If coming to you regularly predicts the end of freedom, a bath, medication, or another unpleasant event, the cue can become less attractive over time.
Keep the cue valuable
Practice recalls when nothing bad is about to happen. Call your dog, reward them, touch their collar, and then release them again.
Sometimes recall should simply mean "good job, here is something great." That history helps maintain a strong response when the cue really matters.
Use other strategies for routine situations
You don't need to spend your strongest recall cue every time you want your dog to move rooms. Use other cues, environmental management, treats, or simply walk over and guide them when appropriate.
Think of your recall as an emergency-quality behavior that you continuously maintain. Don't spend all of its value on trivial moments.